Beverage Insights Hub

Explore strategies and trends shaping the future of energy and functional drink campaigns and branding.

Beverage Insights

Explore successful campaigns and trends in functional drink marketing.

Several cans of energy drink with a prominent branding design. The cans feature a blue and green color scheme, with the phrase 'The Summer Edition' highlighted on the label.

Several cans of energy drink with a prominent branding design. The cans feature a blue and green color scheme, with the phrase 'The Summer Edition' highlighted on the label.

A row of six energy drink cans is placed on a windowsill. The cans include various flavors with vibrant labels, such as Arctic Vibe, Watermelon Wave, Breezberry, Cherry Slush, Hawaiian Shaved Ice, and Sparkling Lemon Lime. The cans are well-lit from behind by natural light streaming in through the window, and there are hints of outdoor greenery visible through the screen.

A row of six energy drink cans is placed on a windowsill. The cans include various flavors with vibrant labels, such as Arctic Vibe, Watermelon Wave, Breezberry, Cherry Slush, Hawaiian Shaved Ice, and Sparkling Lemon Lime. The cans are well-lit from behind by natural light streaming in through the window, and there are hints of outdoor greenery visible through the screen.

A supermarket shelf displays a variety of packaged drinks, including milk tea, lemon tea, apple juice, orange juice, coffee drinks, and other flavored beverages. The packaging features vibrant colors and images of ingredients such as fruits and coffee beans. Each product is neatly arranged in rows with price tags visible.

A supermarket shelf displays a variety of packaged drinks, including milk tea, lemon tea, apple juice, orange juice, coffee drinks, and other flavored beverages. The packaging features vibrant colors and images of ingredients such as fruits and coffee beans. Each product is neatly arranged in rows with price tags visible.

A vibrant energy drink can featuring a stylized red rooster wearing a top hat. The can is decorated with colorful graphics, including lightning bolts and a banner reading 'Blueberry Flavour.' The background is a gradient of pink and purple hues.

A vibrant energy drink can featuring a stylized red rooster wearing a top hat. The can is decorated with colorful graphics, including lightning bolts and a banner reading 'Blueberry Flavour.' The background is a gradient of pink and purple hues.

A row of assorted beverage bottles is displayed on a white shelf. The bottles vary in color and type, featuring bright shades of red, blue, yellow, and green among others. They include plastic sports drinks and bottled water, some with visible nutrition labels.

A row of assorted beverage bottles is displayed on a white shelf. The bottles vary in color and type, featuring bright shades of red, blue, yellow, and green among others. They include plastic sports drinks and bottled water, some with visible nutrition labels.